<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- Landing (bilingual — Arabic default, English at /en/) -->
  <url>
    <loc>https://portal.busma-adv.com/landing/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/landing/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/landing/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/landing/" />
  </url>
  <url>
    <loc>https://portal.busma-adv.com/landing/en/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/landing/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/landing/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/landing/" />
  </url>

  <!-- Integration landing pages (SEO-P1.C · Zid + Salla × AR + EN) -->
  <url>
    <loc>https://portal.busma-adv.com/features/zid/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/features/zid/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/features/zid/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/features/zid/" />
  </url>
  <url>
    <loc>https://portal.busma-adv.com/features/zid/en/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/features/zid/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/features/zid/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/features/zid/" />
  </url>
  <url>
    <loc>https://portal.busma-adv.com/features/salla/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/features/salla/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/features/salla/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/features/salla/" />
  </url>
  <url>
    <loc>https://portal.busma-adv.com/features/salla/en/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://portal.busma-adv.com/features/salla/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://portal.busma-adv.com/features/salla/en/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://portal.busma-adv.com/features/salla/" />
  </url>

  <!-- Blog index + articles (SEO-P1.C-A · Arabic-first for v1) -->
  <url>
    <loc>https://portal.busma-adv.com/blog/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://portal.busma-adv.com/blog/mer-vs-roas/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://portal.busma-adv.com/blog/zid-integration-guide/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://portal.busma-adv.com/blog/roas-vs-poas/</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- v1.0.128 · Ads Management service page migrated off the Portal to the
       marketing site at busma-adv.com/{ar|en}/services/ads-management. These
       entries intentionally point at the NEW canonical URLs so a Google
       crawler reading this sitemap discovers the new home immediately. The
       marketing-site sitemap (hosted at busma-adv.com/sitemap.xml) should
       also list these two URLs — keeping both sitemaps consistent lets
       Google see the migration from both sides. The Portal 301s the old
       path to the new URL (middleware in Program.cs). -->
  <url>
    <loc>https://busma-adv.com/ar/services/ads-management</loc>
    <lastmod>2026-10-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://busma-adv.com/ar/services/ads-management" />
    <xhtml:link rel="alternate" hreflang="en" href="https://busma-adv.com/en/services/ads-management" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://busma-adv.com/ar/services/ads-management" />
  </url>
  <url>
    <loc>https://busma-adv.com/en/services/ads-management</loc>
    <lastmod>2026-10-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.85</priority>
    <xhtml:link rel="alternate" hreflang="ar" href="https://busma-adv.com/ar/services/ads-management" />
    <xhtml:link rel="alternate" hreflang="en" href="https://busma-adv.com/en/services/ads-management" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://busma-adv.com/ar/services/ads-management" />
  </url>

  <!-- Registration / trial start -->
  <url>
    <loc>https://portal.busma-adv.com/register</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Public pricing -->
  <url>
    <loc>https://portal.busma-adv.com/pricing</loc>
    <lastmod>2026-09-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

</urlset>
