Net salesNET SALES
SAR 142,850
+18.4%One platform for commerce intelligenceFaster decisions.
Faster decisions.
Smarter spend.
Growth you can measure.
Unify your store, campaigns and Google data in one interactive dashboard that reveals what drives sales, what is changing, and where your next opportunity lives.
14 days freeNo credit cardGuided setup
Dashboards / Executive
Executive commercial view
Sales, traffic, marketing, conversion and products — in one reading.
OrdersORDERS
1,268
+12.1%Ad spendAD SPEND
SAR 27,240
+8.7%SessionsSESSIONS
38,124
+15.2%MERMER
5.24×
+4.3%Avg. order valueAOV
SAR 112.66
+5.6%Sales trend, last 30 daysDaily total sales in SAR
LiveCurrent periodPrevious period
Performance detailComparable reading
| Channel | Spend | Attributed revenue | ROAS |
|---|---|---|---|
| Google Ads | 12,450 | 68,940 | 5.54× |
| Meta | 9,820 | 41,180 | 4.19× |
| TikTok | 3,610 | 15,820 | 4.38× |
| Snapchat | 1,360 | 4,780 | 3.51× |
Busma AI suggests
Growth opportunity: Google Ads is your best ROAS this period.
Direct integration with your core toolsYour store, ads and Google sources — all in one place.
SallaZidGoogle AdsMetaTikTokSnapchatGA4GSCMerchant Center
From scattered sources to one decision
Connect the full picture — no matter how many systems you run.
Ready-made integrations start immediately. Shopify, Magento, ERPs, CRMs and WMS platforms are scoped as custom integrations based on API readiness and business need.
1 · Sources
Commerce platforms
Advertising channels
Analytics & search
Business systems
2 · The BUSMA unified model
AIBUSMA
One unified data layer
Clean, unify and connect your metrics — preserving the meaning of every source.
Data unificationQuality checksClear metrics
3 · Decisions
System not on the list? We scope integration via API, database, or whatever fits your business best.
Every real capability
From watching the number to knowing what to do next.
Connected capabilities covering ads, store, search and customers — plus reporting, alerts and support.
01
Executive management
- Unified executive dashboard
- Net Sales · Orders · AOV · UPO
- MER · MSR · CPO · CVR
- Time comparisons and flexible filters
02
Marketing & attribution
- Google Ads · Meta · TikTok · Snapchat · X
- Impressions, clicks, CTR, CPC, CPM
- Attributed purchases and revenue
- ROAS, CPO and channel comparison
03
Sales & products
- Sales and returns trends
- Product and SKU performance
- Top and least-moving products
- Average price and sales share
04
Customers & LTV
- New and returning customers
- VIP, loyal and at-risk
- Avg. orders and customer value
- Reading without exposing personal data
05
Conversion & carts
- Ad-to-order journey
- Drop-off at each stage
- Created and abandoned carts
- Lost and recovered revenue
06
SEO & Merchant Center
- Organic keywords and pages
- Top 10 and position 11–20 opportunities
- Rising and falling keywords
- Product performance and feed issues
07
Goals & forecasts
- Monthly or annual goal
- Progress and pace
- Projected performance
- Goal distribution and follow-up
08
Reports & export
- Daily summary report
- Per-channel reports
- Google Analytics 4
- Excel and PDF
09
Weekly digest
- 6 key KPIs
- Goal progress and alerts
- Top 5 products
- Data quality notes
10
Alerts & business rules
- Rules you define
- Automatic performance alerts
- Anomaly detection
- Clear alert log
11
Busma AI
- Direct questions on performance
- Explain traffic drops
- SEO score and content opportunities
- Priorities and suggested tasks
12
Data & support
- Automatic and manual refresh
- Sync log and data quality
- Historical source recovery
- Support tickets and case tracking
Start from your existing data
Start your free trial See where you spend, what sells, and where your next growth lives.
SEO Intelligence + Merchant Center
Measure your organic growth from Google data — not from feel.
BUSMA reads what appears in Search Console and Merchant Center, then ranks keywords, pages and products by opportunity and status so your team knows where to start.
Keyword gradingTop 10, positions 11–20, rising and falling.Page gradingImpressions, clicks, CTR and rank changes.Content opportunitiesPriority built on real performance data.Product healthShopping performance and Feed issues by severity.
A measurement and analytics platform. We do not promise a specific ranking — we help you make a confident decision from Google's own data.
portal.busma-adv.com / SEO
Demo DataOrganic performance grading
Impressions128,540+22.6%
Clicks6,182+18.9%
CTR4.81%+6.4%
Avg. position7.2improved
Organic impressions trendLast 30 days
12 issues in your product feedSplit into critical vs warning with the suggested action.
How the platform works
A clear journey from connection to decision.
No need to switch between dozens of screens or rebuild the same report every time.
Create your account and connect your store
Start with Salla or Zid, then add Google sources and the ad channels you need.
Unify metrics and verify quality
BUSMA aggregates the data, separates store sales from ad attribution, and shows the source of every number.
Move from the metric to the reason
Compare periods, channels, products and customers — surface leaks and opportunities.
Track the decision, don't miss the change
Goals, reports, alerts and Busma AI keep the team on track.
Busma AISmart assistant + technical support
From question to action
Ask your data, then open the linked task or report.
The smart assistant explains the metrics and suggests where to start, while support tickets track cases that need the team's intervention.
Live analysisSupport ticketsData refresh
Clear plans
Start free, then pick the plan that fits your growth.
14 days free — no credit card. All prices shown include 15% VAT.
Loading plans…
Talk to us / Request a demo
Fill in the form and we'll reply within 24 hours.
Need Shopify, Magento or ERP integration?
Before you begin
Direct answers about measurement and integration.
If your question is about a custom integration, contact us — we'll scope what the connection needs before any commitment.
Ready-made integration with Salla, Zid, Google Analytics 4, Google Ads, Meta, TikTok, Snapchat, Google Search Console and Google Merchant Center. Shopify, Magento, ERPs, CRMs and WMS platforms can be scoped as custom integrations depending on API readiness and business need.
BUSMA measures and analyses organic search performance from Google Search Console and Merchant Center, and surfaces keywords, pages, opportunities and issues. It does not guarantee rankings and does not replace the technical or editorial work needed to execute improvements.
No. The platform separates store orders and sales from purchases and revenue attributed by each ad platform. This split prevents mixing and makes comparison transparent.
No. The integration journey is guided and clear, and the dashboards are ready to read. When you need a custom integration or measurement improvement you can request consulting or open a support ticket.
Yes. The free trial is 14 days without a credit card. After that you pick the plan that fits your team size, reporting needs and required integrations.
Filter by period, source and comparison, then export tables to Excel or PDF. A weekly summary is sent automatically with KPIs, goals, alerts and top products.
Your data is already there
Time to make it work together.
Connect your store, channels and Google tools in BUSMA — see the full picture from one place.
14 days free · no credit card