Salla store,
measurably intelligent.
One dashboard. No manual copy-paste.
Connect your Salla store in minutes. BUSMA AI pulls orders, products, customers, and abandoned carts automatically. REST API + Webhooks deliver real-time updates and precise net-sales, ROAS, and MER calculations.
What we pull from Salla automatically
Sync runs two ways: historical backfill + live webhooks. Every row is stored raw, ready for analysis on any dimension.
Orders
All statuses (pending, confirmed, processing, delivered, cancelled, refunded).
Products
Full catalog — prices, categories, status, and stock.
Customers
Customer base with full purchase history.
Abandoned carts
Cart abandonment events — foundation for funnel + recovery analysis.
Refunds
Full and partial refunds — automatically deducted from net sales.
Live events
Webhooks per event: order.create, order.status, cart.abandoned, product.update.
KPIs unlocked by the Salla integration
Salla's raw data feeds BUSMA AI's KPI engine directly — full precision, time comparisons, source-level breakdowns.
Sales before tax, toggleable inclusive/exclusive of VAT.
Revenue minus refunds and cancellations — the correct accounting definition.
Average order value — updates in real time.
% of carts that returned to complete purchase.
Visit → cart → order — comparable.
Ranked by real revenue and quantity.
Sales by city/region.
% of returning customers — reflects loyalty.
Dashboards fully powered by Salla
Executive dashboard
All core KPIs in one place.
Sales dashboard
Daily revenue + discounts + refunds.
Products dashboard
Top SKUs + categories + margin.
Customers dashboard
New/returning + LTV + geo.
Abandoned carts dashboard
Recovery funnel + abandoned cart value.
Reports dashboard
Excel export for any period, any filter.
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Connect Salla now — see your first KPI in 5 minutes
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